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How to use the FiMO healthcheck framework No 2
The FiMO framework shows you how your business performs
So what?
The FiMO framework shows you how your business performs. More importantly, it shows you how your financial performance is dependent on your marketing and operations performance. Finance is usually an average of your marketing and operations functions, so any improvement in either area will be seen in an improvement in your finance score – this is a good thing!
Most businesses we meet at the seminars (over 90%!) score their operations performance at 6 or above but score their marketing at 5 or less.
What can you do right now?
1. Score your business using the FiMO framework.
2. Identify and recognise your weaknesses.
3. Write up a list of three things you can do, starting tomorrow morning at 09:00hrs to improve your scores.
4. Start taking action.
BUT if only it were that simple… The plot thickens.
Robert Craven shows MDs and owners how to grow their sales and profits and focuses on how to do this in recessionary times. His latest book is the runaway success “Beating the Credit Crunch – how to survive and thrive in the current recession” www.directorscentre.com
He is a keynote speaker and the author of business best-seller ‘Kick-Start Your Business’ ‘(foreword by Sir Richard Branson) and runs The Directors’ Centre, helping growing businesses to grow.
For further information, contact Robert Craven on 01225 851044 rc@directorscentre.com
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